Problem: Feral Pottery Co., based in Nashville, TN, faced the challenge of developing a distinct and memorable brand for their online presence and social media. They needed a branding strategy that captured the natural, earthy essence of their pottery, with a logo design versatile enough for various applications and sizes.
Solution: To meet this need, I focused on Feral Pottery Co.'s most popular item, the ceramic mushrooms, as a central theme for the branding. This inspired the creation of logo concepts that incorporated mushroom motifs, symbolizing the natural inspiration behind their products. The color palette was selected to reflect the earthy tones of their pottery, with dark greens and browns dominating the scheme. The resulting logo designs offered a balance between artisanal appeal and clear, functional design, ensuring the brand's unique character was effectively communicated. This approach led to the selection of a logo that accurately represented Feral Pottery Co.'s vision and resonated with their target audience.