Romarin et Corbeaux

Problem: Romarin et Corbeaux, while having an established brand, faced the challenge of unifying and refining their branding and online presence. Their existing brand elements lacked cohesion, leading to a need for a comprehensive branding cleanup and the development of a detailed style guide. Additionally, they required an updated website and a logo revamp to better align with their brand identity. The company also needed versatile digital assets for social media and physical branding materials for their store, ensuring a consistent brand experience across all customer touchpoints.

Solution: To address these needs, a multi-faceted branding strategy was implemented for Romarin et Corbeaux. The first step was a thorough analysis of their existing brand elements, identifying areas for refinement and consolidation. This led to the creation of a comprehensive style guide, detailing the use of colors, typography, imagery, and other brand assets to ensure consistency across all platforms.

The logo was thoughtfully revamped to maintain brand recognition while introducing a refreshed, modern look that aligned with the company's vision. The new website design focused on user experience, reflecting the brand's aesthetic and values, and included features that improved customer interaction and engagement.

For their social media presence, a suite of digital assets was designed, including templates for posts and stories that were consistent with the brand’s updated style. Additionally, complementary branding materials for the physical store were created, such as signage, packaging, and in-store displays, to reinforce the brand identity in the retail environment.