Problem: Mahakala Music, a music label known for publishing “aggressively beautiful art music” and uniting musicians from diverse backgrounds, faced a challenge in designing a website. They required a website that not only mirrored the contemporary and artistic essence of their label but also resonated with the creative and unconventional spirit of their music.
Solution: To address this, a website design was conceptualized to complement and enhance Mahakala Music's unique brand identity. The design process began with the existing color palette of their logo, ensuring brand consistency. The website was structured to showcase their music catalog effectively while reinforcing their brand's artistic flair. Strategic placement of red elements at the top of the page was employed to capture the energy and dynamism of the label, guiding viewers' attention through the site.
The overall design adopted a modern, artistic approach, characterized by bold typography and a striking color scheme dominated by red, black, and muted blue. This combination, along with a textured background, created an edgy and engaging aesthetic that aptly reflected the cutting-edge nature of Mahakala Music. The design's careful balance of boldness and subtlety ensured that the website was not only a visual extension of their music label but also an engaging digital experience for their audience.